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Across the globe. Full-time, part-time, and freelance work is being lost at an exponential pace.

Traditional job-hunting mechanisms have failed us often in the past — during both good and bad times. Now, during this time of great urgency, they will fail us again.

At Torre, we are devastated by the current crisis. Individually and collectively, we’ve received countless requests from friends and family for work opportunities. We’re getting more and more calls every day.

Our commitment is to help as many people as we can — and to do so quickly.

We’re announcing a series of — free — viral job hunting functionalities over the next few weeks, and we’re looking for volunteers who use our technology to help their local communities.

The first viral job hunting tool announced will be community job curation.

To better organize ourselves, we need a centralized repository for all kinds of work: full-time, part-time, freelance, local, or remote gigs, consulting, advising, etc. …


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COVID-19 has forced millions of people to work remotely all of a sudden. Millions more have been fired. If you’re an experienced remote worker or remote leader, you can help others by mentoring them. We are launching this effort to help the community at scale by matching you with a person you can help. You can volunteer as little as 30 minutes.

Would you consider giving/receiving coaching or mentoring virtually? If yes, please sign-up at https://remoter.typeform.com/to/qAuxNx

Please sign up, share the idea with others, and let us know what else we could do to help people in need.

Stay safe,

Alexander Torrenegra
CEO
Torre | about.torre.co
Signal me: torre.bio/torrenegra


At Torre, we’re embarking on Remoter: our on-going initiative to provide educational content and resources to encourage the building and scaling of remote-first teams.

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I’ve been working remotely for almost two decades. The companies I’ve either founded or co-founded are currently all remote-first. I’ve truly realized the benefits of this work-lifestyle. Not only for personal reasons (being there for my daughter as she grows up, or having more time with my wife and family) but also the door of opportunities opens wider when you’re looking at all the world has to offer. I have people on my teams from all over the world. We work hard and our creative problem-solving skills become so much stronger with all the perspectives brought to the table.

Something that has always been lurking in the back of my mind, though, is how ‘remote’ remains a relatively new phenomenon. Too few people have realized the benefits; too few have experienced the remote work environment. …


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tl;dr: More important than finding out how clients found your website or app, you should identify all the ways clients found out about it — and don’t rely on Google Analytics. Instead: 1. ❓Ask your client “how did you learn about us?” 2. 📝Normalize the answers. 3. 📐Extrapolate. 4. 📈Analyze and Report. 5. 🔄Repeat. We call it the ‘Canales’ framework.

For the majority of tech companies, being able to identify their most important client acquisition channels is key to their ongoing success: it allows them to better invest their marketing dollars. …


This post is for my professional colleagues and potential co-workers.

I look forward to our building great things together. You bring not only your skills and talents to our team but a unique personality. I see it as a privilege to be working with you and I’ll adapt my leadership style to accommodate your uniqueness. As we’re striving towards a common goal and will be working together closely, you’ll need to adapt as well. From my perspective, the following points are mission-critical:

  1. If anything is blocking you or your team or you find your work unfulfilling, let me know immediately.
  2. Do keep my strengths and weaknesses in mind. My strengths include ideation, command, execution, integrity, and perfectionism. …


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An online platform is a business based on enabling value-creating interactions between external producers and consumers. Over the years, I’ve not only co-founded several including Voice123, Bunny Inc., and Torre but I’ve also invested in many more. As a result, the associated teams and I built a template of the most important metrics for platforms in both early and growth stages. Today, we’d like to share it with all of you — and you can customize it for your own platform. We call this template Indicadores.

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The key performance indicators (KPIs)

To make it easier for the team to pursue a common goal, it’s important to have a few key performance indicators. For platforms, this indicator is the core interaction. Platform Revolution defines core interaction as “the single most important form of activity that takes place on a platform — the exchange of value that attracts most users to the platform in the first place.” …


(Por qué el modelo actual de aceleración no funciona y cómo las ventas-compartidas convertibles pueden arreglarlo)

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Emprendedores accidentales. Supongo que esa es la descripción definitiva de lo que éramos mi esposa Tania y yo cuando co-fundamos Voice123 a principios de los años 2000. Sin embargo, hoy es un negocio exitoso con más de 200.000 usuarios.

Un poco menos accidental es la realidad de que este éxito no dependió de ángeles, aceleradoras o inversionistas de capital de riesgo ('VCs' por su sigla en inglés). De hecho, si les hubiéramos hecho caso, Voice123 no existiría hoy. Hay una gran cantidad de emprendedores como nosotros allá afuera. El modelo de inversión actual popularizado por Silicon Valley está sofocando a muchos de ellos y acabando con emprendimientos que también podrían volverse exitosos. …


(Why the current acceleration model is broken and how Convertible Revshare could fix it)

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Accidental entrepreneurs. I guess that’s the definitive description of what my wife Tania and I were when we co-founded Voice123 in the early 2000s. Nonetheless, today it’s a successful business with over 200,000 users.

Less accidental is the reality that its success didn’t depend on angels, accelerators, or venture capitalists (VCs). In fact, had we listened to them, Voice123 would not have existed today. There are any number of entrepreneurs like us out there. The current investment model popularized by Silicon Valley is suffocating many of them and killing startups that could also become successful. …


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tl;dr: Prioridad is a proven framework for prioritizing new product functionalities, product design flaws (chores), and bugs. Priority is best calculated this way: Multiply the effect of the effort in your core KPI by the chance of success, and then divide it by the complexity of the implementation.

One of my favorite 'demotivational' posters has a picture of the pyramids of Giza with ‘Achievement' as title beneath it. This somewhat sardonic but very telling explanation follows:

You can do anything you set your mind to when you have vision, determination, and an endless supply of expendable labor."

Unfortunately for us — and I mean us as product managers — while we may have vision and determination, chances are good we’ll lack an endless supply of expendable labor (and time too, for that matter). It’s why we need to prioritize the efforts of our teams. We must identify the low-hanging fruit: the efforts that are easily achievable and don’t require much sweat when compared to the impact we can expect from them. …


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tl;dr: Usuario is a proven user testing and research framework for new and existing tech products. It details the following types of tests: 👩‍💻usability testing for new and existing functionalities, ❤️ value testing for new and existing functionalities, 🔦exploratory testing, 📽 analysis of user sessions, 🔁 manual regression testing, 🎚 NPS surveys, and ♿️ accessibility testing.

Some time ago, I decided to compile the most important lessons I’d learned about user research and testing for new and existing tech products into one comprehensive framework. I put it to the test with teams at various companies, including Voice123, Bunny Inc., and Torre. After years of tweaks, improvements, and validation, I’d like to make use of this opportunity to share it with you. …

About

Alexander Torrenegra

CEO of Torre. Author of Remoter. 🦈 in Shark Tank LatAm. Want to join us? Signal me on bio.torre.co/torrenegra

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